SEDEX is the express delivery product of the Brazilian Post Office. They promise next day delivery anywhere in Brazil. In this campaign, to show the agility of SEDEX, we show that our postmen are faster than the fastest man. For this, we created Agiro, a Japanese so fast that he is able to prepare sushi throwing the salmon up and cutting it in the air.
For Digital, we created Agiro's quick-recipe programs and even a banner with a game where users were invited to test their agility.