During the winter, the Brazilian Government provides the population with free vaccine against the Influenza virus. The brief asked us to mobilize people to go to the hospitals and get vaccinated.
We built and installed close to a bus stop a unique device, which was integrated with a video stream, which spew water vapor at people, simulating a sneeze, in the middle of the sidewalk at Avenida Paulista, the main avenue in São Paulo.
More than 1,000 people interacted with the idea at the street.
The videocase posted at the Brazilian Ministry of Health official social media profiles had more than 10,000 visualizations and shares.
The flu shots given increased by 32% at the nearest hospital during the event.
To show the online users that Correios delivers anywhere in the world, we took advantage of the global operations of Yahoo. The ad showed the Correios box traveling through Yahoo homepages worldwide. All the users needed to do was interact with the ad that was in the Yahoo Brazil homepage, by clicking and dragging the box to the real Yahoo pages around the world: Chile, New Zealand, Canada, Japan and others.
As a result, the ad had more than 8 millions views with more than 3 millions unique users impacted.
As part of the same campaign we also created ads for digital magazines.
SEDEX is the express delivery product of the Brazilian Post Office. They promise next day delivery anywhere in Brazil. In this campaign, to show the agility of SEDEX, we show that our postmen are faster than the fastest man. For this, we created Agiro, a Japanese so fast that he is able to prepare sushi throwing the salmon up and cutting it in the air.
For Digital, we created Agiro's quick-recipe programs and even a banner with a game where users were invited to test their agility.
HIV cases among young people are growing in Brazil. Carnival is a 4-day long holiday with festivities all over the country, a period where young people are more susceptible to drinking, drugs and sex. Therefore, every year, the Ministry of Health distributes millions of condoms during this period.
It so happens that carnival is a street party. We needed to reach the public outside their homes. Knowing that, we created a character that would celebrate along with the partygoers: the Condom Man. We did the launch on TV, but the great differential was having the character present at the most popular parties at the most popular cities in Brazil. We also reinforce its presence in digital, through videos on whattsapp and Facebook. The strategy was a success, in addition to generating spontaneous media, the partygoers themselves made sure to post on their social networks with “the Condom Man”.
Today the Condom Man is more than a campaign and now it is part of the official calendar of the Ministry of Health and it is very common to see people dressed as Condom Man during carnival throughout Brazil. Proof that the campaign communication was transcended and is now part of Brazilian culture, along with the carnival.
SABIN is a laboratory for clinical analysis. Its product is to attest precisely how our body is functioning. The initial briefing called for the creation of only one billboard to announce the opening of a new laboratory unit in the neighborhood.
We presented an “alltype solution” calculating the distance from the billboard to the laboratory unit, along with the concept Precision. This is our business.
The client approved it and the billboard was a success. Customers wanted to know if that was the real distance. There were people who even measured by the odometer of the car.
The client then asked for a complete campaign and we expanded the concept to other billboards, signs at garage entrances (telling the exact height), movie advertisement (attesting the exact duration of the film) and even installed a device in the ceiling of the cars of the laboratory which said exactly how many miles they had traveled that day.
The campaign has won some regional and national awards and to this day SABIN is top of mind.
