During the winter, the Brazilian Government provides the population with free vaccine against the Influenza virus. The brief asked us to mobilize people to go to the hospitals and get vaccinated. 

We built and installed close to a bus stop a unique device, which was integrated with a video stream, which spew water vapor at people, simulating a sneeze, in the middle of the sidewalk at Avenida Paulista, the main avenue in São Paulo. 

More than 1,000 people interacted with the idea at the street. 

The videocase posted at the Brazilian Ministry of Health official social media profiles had more than 10,000 visualizations and shares. 

The flu shots given increased by 32% at the nearest hospital during the event.