To show the online users that Correios delivers anywhere in the world, we took advantage of the global operations of Yahoo. The ad showed the Correios box traveling through Yahoo homepages worldwide. All the users needed to do was interact with the ad that was in the Yahoo Brazil homepage, by clicking and dragging the box to the real Yahoo pages around the world: Chile, New Zealand, Canada, Japan and others.
As a result, the ad had more than 8 millions views with more than 3 millions unique users impacted.
As part of the same campaign we also created ads for digital magazines.